Posts Tagged 'Marketing'

The faces of the industry make it easy to forget games can be a team effort

There are few famous faces in the games industry. Many studios are too large to give everyone their own time to express their love for what they do on behalf of where they work or what they’re working on. It

/ 3 Comments

The faces of the industry make it easy to forget games can be a team effort

There are few famous faces in the games industry. Many studios are too large to give everyone their own time to express their love for what they do on behalf of where they work or what they’re working on. It

/ 3 Comments

Dynasty Warriors and Pepsi perform double musou marketing campaign

For what could be the greatest marketing campaign in the history of man, Tecmo Koei and Pepsi have joined forces to promote Pepsi Next through Dynasty Warriors Next, a launch title for the PS Vita. As of now this campaign

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Dynasty Warriors and Pepsi perform double musou marketing campaign

For what could be the greatest marketing campaign in the history of man, Tecmo Koei and Pepsi have joined forces to promote Pepsi Next through Dynasty Warriors Next, a launch title for the PS Vita. As of now this campaign

/ Comments Off on Dynasty Warriors and Pepsi perform double musou marketing campaign

Whimsey Night: The Night Circus

Here, friends, is an interesting curiosity. It’s called The Night Circus, and it is a game made by the creators of Echo Bazaar. At its most basic, most perverse, The Night Circus is a work designed to publicize a debut

/ 4 Comments

Whimsey Night: The Night Circus

Here, friends, is an interesting curiosity. It’s called The Night Circus, and it is a game made by the creators of Echo Bazaar. At its most basic, most perverse, The Night Circus is a work designed to publicize a debut

/ 4 Comments

Stepping on the toes of a marketing plan: Borderlands 2 and the press

You have journalism to thank for knowing about Borderlands 2′s existence. Well, unless you ask Randy Pitchford, that is. Earlier today, when news broke out about Borderlands 2, Pitchford decided to tweet the following: “I have long maintained that we

/ 2 Comments

Stepping on the toes of a marketing plan: Borderlands 2 and the press

You have journalism to thank for knowing about Borderlands 2′s existence. Well, unless you ask Randy Pitchford, that is. Earlier today, when news broke out about Borderlands 2, Pitchford decided to tweet the following: “I have long maintained that we

/ 2 Comments

Hard Reset has two months to make us care

Marketing video games must be a bitch of a job. In most cases you’re targeting the coveted 18-39 male demographic, and video game culture being what it is, the audience is going to absolutely abhor you should you misrepresent or

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Hard Reset has two months to make us care

Marketing video games must be a bitch of a job. In most cases you’re targeting the coveted 18-39 male demographic, and video game culture being what it is, the audience is going to absolutely abhor you should you misrepresent or

/ Comments Off on Hard Reset has two months to make us care

theRednerGroup Speaks to the Duke Nukem Forever Tweet Fiasco

Every story has two sides to it, and Jim Redner of the theRednerGroup has recently gone on record in regards to what happened with his DNF tweet. For those of you that missed it, the infamous tweet read as follows:

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theRednerGroup Speaks to the Duke Nukem Forever Tweet Fiasco

Every story has two sides to it, and Jim Redner of the theRednerGroup has recently gone on record in regards to what happened with his DNF tweet. For those of you that missed it, the infamous tweet read as follows:

/ One Comment

Time Magazine Defends Lending of Its Cover To Promote Modern Warfare 3

As some of you might recall, the pre-order bonus at Gamestop for Modern Warfare 3 includes a pseudo Time cover. Looking like a scene straight out of Fallout 3, the poster/cover is titled “World Stands on the Brink,” and depicts

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Time Magazine Defends Lending of Its Cover To Promote Modern Warfare 3

As some of you might recall, the pre-order bonus at Gamestop for Modern Warfare 3 includes a pseudo Time cover. Looking like a scene straight out of Fallout 3, the poster/cover is titled “World Stands on the Brink,” and depicts

/ 2 Comments

The Future of The Xbox Brand and Shifting Marketing Strategies In The Gaming Industry

Too often we berate companies like Microsoft for being out of touch with what their consumers actually want, for exhibiting an utter lack of introspection. In the latest Microsoft Blog, however, it has becomes clear that this isn’t the case

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The Future of The Xbox Brand and Shifting Marketing Strategies In The Gaming Industry

Too often we berate companies like Microsoft for being out of touch with what their consumers actually want, for exhibiting an utter lack of introspection. In the latest Microsoft Blog, however, it has becomes clear that this isn’t the case

/ One Comment

5th Cell's Hybrid is "Marketable Innovation" at Work

The makers behind the quirky title Scribblenauts have revealed their philosophy behind balancing innovation and marketability. “We call it ‘marketable innovation’ here. Commercial viability is extremely important to us. When we do something, we don’t just throw it at a

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5th Cell's Hybrid is "Marketable Innovation" at Work

The makers behind the quirky title Scribblenauts have revealed their philosophy behind balancing innovation and marketability. “We call it ‘marketable innovation’ here. Commercial viability is extremely important to us. When we do something, we don’t just throw it at a

/ Comments Off on 5th Cell's Hybrid is "Marketable Innovation" at Work

Dragon Age 2: On Branding and Circumstance

Small roundup for you folks today, one item dealing with the marketing for Dragon Age 2 and one item dealing with the way conflict is structured in the game. First item of interest comes from an interview over at Game

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Dragon Age 2: On Branding and Circumstance

Small roundup for you folks today, one item dealing with the marketing for Dragon Age 2 and one item dealing with the way conflict is structured in the game. First item of interest comes from an interview over at Game

/ Comments Off on Dragon Age 2: On Branding and Circumstance